The author of The Complete Idiot's Guide to Facebook Marketing, John Wayne Zimmerman, is a self-taught specialist in the new field of social media marketing. Unlike most Facebook users, who use the social network to connect somewhat awkwardly with friends and family, his aim is to promote a business and make influential contacts through online engagement.
He promises to show his readers "how to attract a bigger audience, what to say to get your brand known, and why Facebook will soon be the most effective social media tool in your marketing arsenal."
by John Wayne Zimmerman
ALPHA, 2012
